Acceleration does not have to be FAST or SLOW.
It needs to be deliberate.
BENEFITS OF PODCAST SPONSORSHIP
Podcast listeners are more likely than the average person to be highly educated, earn a high household income, and be a professional.
Even more, effective podcast sponsorship can drive actions on the part of listeners that traditional advertising rarely brings with it.
Our podcast listeners are just that, more often professionals ranging from 28 to 68, 35% men, 65% women
Social recognition leads to a host of possible actions in response (Based on Data Source IAB, 2016 Edison Research)
-> 45% visited a sponsors website
-> 42% considered a new produce or service
-> 37% gathered more info about a company and their product
-> 29% read a book, 27% saw a movie
-> 28% used a promotional coupon mentioned on the podcast
-> 25% purchased a product/service
-> 17% recommended the product or service to others